ÌìÃÀmvÌìÃÀ

Elon Musk has announced that his controversially-acquired social media platform Twitter will re-brand as ‘X’. The change began with the replacement of the blue bird icon, and is expected to be implemented across the platform in the coming weeks. 

ÌìÃÀmvÌìÃÀ experts are available to discuss what this means for the platform’s future and marketing strategy and the changing landscape of social media.  

AVAILABLE ÌìÃÀmvÌìÃÀ EXPERTS

PETER CHOW-WHITE, professor, School of Communication; director, Genomics and Networks Analysis Lab (GeNA Lab)   
petercw@sfu.ca
Expertise: technology and communication, social media and social networks, the Internet

STEVE KATES, associate professor, marketing, Beedie School of Business   
skates@sfu.ca
Expertise: brands, branding, brand management, consumer psychology, consumer culture

AVIVA PHILIPP-MULLER, assistant professor, marketing, Beedie School of Business
aviva_philipp-muller@sfu.ca
Expertise: psychology of branding and marketing communications, consumer responses to technology, consumer response to moral transgressions in the marketplace

CONTACT

MELISSA SHAW,  ÌìÃÀmvÌìÃÀ  Communications & Marketing 
236.880.3297 | melissa_shaw@sfu.ca

ÌìÃÀmvÌìÃÀ
 |  
778.782.3210

ABOUT SIMON FRASER UNIVERSITY

As Canada’s engaged university, ÌìÃÀmvÌìÃÀ works with communities, organizations and partners to create, share and embrace knowledge that improves life and generates real change. We deliver a world-class education with lifelong value that shapes change-makers, visionaries and problem-solvers. We connect research and innovation to entrepreneurship and industry to deliver sustainable, relevant solutions to today’s problems. With campuses in British Columbia’s three largest cities—Vancouver, Burnaby and Surrey— ÌìÃÀmvÌìÃÀ has eight faculties that deliver 364 undergraduate degree programs and 149 graduate degree programs to more than 37,000 students. The university now boasts more than 180,000 alumni residing in 145+ countries.