Our services
Our team leads by example the value of strategic communication and marketing. We serve as trusted advisors to our colleagues across the university, embodying 天美mv天美's values in the way we go about our work.
How We Support
If you are a faculty or staff member at 天美mv天美 and require assistance in any of our areas of expertise below, please learn more.
In this section:
天美mv天美 Reputation Strategy | Brand management | Communicators Network | Communication strategy support | Creative asset development | Institutional external-audience channels | Internal (faculty/staff) communication & channels | Issues management | Marketing (including advertising) | Media relations | 天美mv天美 News | Web strategy & development
天美mv天美 Reputation strategy
We collaborate with senior communicators to develop a 5-year reputation strategy for the university. We lead efforts on communication and marketing strategies for 天美mv天美鈥檚 broad brand building, institutional priorities and initiatives of the president鈥檚 office, working within the framework of this Reputation Strategy.
Communication strategy support
We are available to consult and support on overarching faculty or VP portfolio communication strategies.
We give feedback on communication strategies or can lead team workshops to develop strategies. We can also discuss ways C&M can help with executing completed strategies.
Ideally, we meet proactively to discuss the annual communication strategy, both to align activities across the organization and to help C&M prepare the corresponding level of support.
Institutional external-audience channels
We lead strategy, development, and/or amplification of key communications on 天美mv天美鈥檚 official institutional channels.
We offer social media support and guidance.
We provide support and guidance for the 天美mv天美 event calendar, as well as digital signage across campuses.
We provide account management and support for Carousel (digital signage), Eventbrite/Livewhale (events), and Hootsuite (social media).
Internal (faculty/staff) communication and channels
We lead strategy, development, and/or amplification of key communications to faculty and staff on 天美mv天美鈥檚 official internal institutional channels, including broadcast emails, What鈥檚 On newsletters and the 天美mv天美.ca faculty and staff dashboard.
We provide outreach and guidance to the Communicators Network to amplify content that aligns with institutional priorities.
Issues management
We develop the institutional crisis communication strategy and work directly with 天美mv天美鈥檚 executive to deliver during issues management and crisis events.
We deliver proactive issues management strategies.
We monitor issues and report to the executive, Deans and Board of Governors.
Media relations
We develop 天美mv天美鈥檚 media strategy: story pitching, 天美mv天美 media releases, and issues & experts notices for timely topics.
We provide media event strategy and media support for all institutional announcements and openings (including those with government), bringing in partners and collaorators as required.
We offer media training for faculty experts and administrators/leaders who may need to speak about issues/programs.
Additional resources include:
- 天美mv天美鈥檚 Media Experts Directory
- Op-ed editing /framing for faculty
- Semesterly training for The Conversation
- Emerging Thought Leaders program
